Hey, I am Manish Chauhan

“I’ve assisted startups and companies by using top
digital marketing strategies to significantly increase their revenues”

Hey, I’m Manish Chauhan, a digital marketing consultant. I help startups and companies find the best digital marketing strategies to boost revenue. With over 10+ years of experience as a digital marketing consultant, I’ve successfully worked with over 1,500 happy clients and continue to deliver excellent results.

I am the CEO and Founder of Panache Softech Pvt. Ltd., a digital marketing agency. Also, I am a founder and active mentor at PIMS (Professional Institute of Marketing & Strategy), a digital marketing institute, and the Founder and CEO of Hikemytraffic, another digital marketing agency. We work with various businesses to create a perfect digital marketing strategy and help them achieve their goals. We start by understanding each business and then plan our strategies according to their needs.

For business owners, particularly those managing startups, it is important to be aware of your brand’s position and rank, talk to your marketing expert, to consult for better results. Having a good knowledge of Conversion, click-through rate, and Cost-per-lead helps you to know how your Digital Marketing Consultant or expert is effectively optimizing your campaigns and driving valuable results for your business. However, this is possible only if your marketing mentor has significant knowledge of your specific niche.

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A quick recap of my journey – How did it all start?

I started my journey in the digital marketing field after understanding the potential of the endless marketspace on the internet. As a Computer Science engineer, I have always been interested in exploring. Evolving in technologies and digital applications. With a dream to bring something effective to the millions of businesses and enterprises struggling to strengthen their base, I started Hikemytraffic – the one-stop service solution for all digital marketing services for clients.

I am an entrepreneur and run more than one startup and a digital marketing institute. Being a mentor, I have also conducted workshops and seminars on trending digital marketing services like – SEO, SMO, Google Ads, and email marketing.

Where did it start? Why did a B.Tech in Computer Science shift his career to digital marketing services? It was not an easy task to establish a successful digital marketing career and function as an IT professional during the initial days. I comprehended the essentiality and potential of Internet marketing at the beginning of my career while struggling to find proper digital channels to promote my startups. Panache Softech was the first startup I founded with the vision of bringing software web-based solutions to all clients. Later I founded other digital service-based companies –

Panachesoftech.com – CEO and Co-Founder at Panache Softech Pvt. Ltd.
Professional Institute of Marketing & Strategy (PIMS) – Founder and an active mentor.
Hikemytraffic.com- Founder and CEO of the Digital Marketing Agency

I have always had a get-up-and-go attitude since my college days

My attitude of learning more about digital marketing techniques helped me learn and get certifications in Google Ads. Later, I was featured among the top digital marketers in India in the list of 30 Digital marketers published by softwaresuggest.com. Several media houses have covered my story and professional achievements. I have always been enthusiastic about expanding my expertise and thus took up the challenging task of mentoring budding digital marketers. PIMS, Noida is part of Panache Softech Pvt. Ltd., where I conduct seminars and workshops on crucial digital marketing topics.

Digital marketing is not based on a theoretical approach and I believe it is aptly defined by the famous quotation by Tom Fishburne – “The best marketing does not feel like marketing.” I emphasize this concept by Tom Fishburne in the workshops and training sessions I conduct for the students in my institution or attend as guest lecturers in different colleges. In the last few years, I have run multiple online digital marketing learning workshops for colleges and have attended guest speaker seminars.

The digital marketing industry requires talented professionals with a clear view of strategies that work in the online market. I started the digital marketing agency Hikemytraffic with the idea of bringing the best talents under one roof for our clients. Over the years I have trained about 5000+ students across online and offline modes of learning. At PIMS, I do not help students learn how to use an SEO tool or ranking software. Instead, I demonstrate how the strategy behind the operations can overtake the technicalities and reach out to the audience having zero clues about the marketing campaigns. I guide them on how to introduce seamless marketing techniques in professional campaigns by taking up real-life examples.

How can I generate more revenue?

I can significantly increase your business’s revenue by leveraging a mix of online strategies and technologies tailored to your specific needs.

I provide an affordable analysis of your current online presence. This includes reviewing your website, social media profiles, and existing digital marketing efforts. By identifying strengths and weaknesses, I can suggest improvements that enhance user experience and increase conversions. For instance, I can recommend optimizing your website for speed and mobile compatibility, as these factors directly influence how long visitors stay and engage with your site.

You can increase brand awareness, attract new customers, and boost sales or leads by planning and implementing a solid strategy with the help of digital marketing experts or consultants. A well-crafted roadmap and strategic planning are crucial for brand growth.

Hiring a skilled Digital Marketing Consultant can enhance your Return On Investment (ROI) significantly. Digital Marketing consultants understand your business needs and goals, and they create detailed roadmaps tailored to your specific circumstances. Every company’s digital journey is unique, depending on its business context.

If you are a business owner or especially a startup it might seem beneficial to plan and implement everything on your own rather than hire a digital marketing expert. But sometimes it is difficult to understand your end goals and the key performance metrics of a digital marketing campaign. Therefore, working with a leading Digital Marketing expert can be good for your business to add some volume to your business and achieve your objectives.

Why Hire Me As a Digital Marketing Consultant or Expert?

When you choose me as your digital marketing consultant, you’re not just getting someone with experience; you’re getting a partner dedicated to your success. Over the past decade, I’ve delved deep into algorithms, keeping a close eye on how they shape the marketing landscape. With the rise of AI and its tools, understanding search behavior has become even more crucial.

But here’s the thing: without a solid strategic plan, your efforts might not yield the ROI you’re aiming for. That’s why I focus on creating and implementing strategies tailored to your business objectives. I believe in measuring success through metrics that matter, like conversions and market impressions.

As your consultant, I’ll work closely with you to understand your goals and craft a roadmap for success. Then, I’ll be there every step of the way, providing guidance and support as your business grows.

And when it comes to tracking progress, I’ll utilize various tools to generate detailed reports, keeping you informed every step of the journey. Getting ready for a solid marketing strategy and making it work requires special skills, especially in the digital world. As a business owner, you might not have all the know-how and experience needed for this task. Deciding which marketing channels to use and how to divide your budget among them can be stunning. That’s where hiring a Digital Marketing consultant turns out to be useful. It’s a smart move to bring in experts who can handle your digital marketing needs and contribute to your business growth. However, it’s important to keep logical expectations.

Results won’t magically appear overnight just because you’ve hired someone. The timeline for seeing results depends on various factors like the chosen marketing strategy (whether it’s paid ads or SEO), the nature of your products or services, and the level of competition in your industry. With my extensive experience in Google Ads training, PPC campaign optimization, and SEO consultancy, I can guide you through the process and help you understand the key metrics to track progress.

If you aim to increase brand awareness, it’s unrealistic to expect instant results. Building brand awareness takes time and consistent effort. On the other hand, with SEO, I can provide insights into which keywords your website could rank for and estimate the timeframe based on my experience optimizing websites for search engines. Hiring a consultant like me ensures that you have someone knowledgeable in your corner, but it’s essential to understand that success in digital marketing is a journey, not a sprint. With patience, dedication, and the right expertise, we can work together to achieve your marketing goals and drive your business forward.

How I’m Making a Difference for People

I love sharing what I’ve learned and using my skills to assist others. Feel free to discover how I can help you in various area

How I Ensure Maximum ROI For Business?

With the team of specialists in digital marketing, you get more than consulting services for online business expansion –

Digital business campaign strategies
Plan of action and platform utilization
Competitor research and industry-specific marketing analysis
Personalized branding strategies with a purpose
Data-driven SEO tactics for better ROI
Social media engagement planning, and much more!

In this digitally advanced age, one has to think of ways to shift their business from the conventional medium to the online platform. The role of best digital marketing in India in digital transformation is evident with the recent outcomes and success records. We function as consultants to bring ROI-focus services that add value to your business and products. It makes the shift easy and generates long-term brand authority for the audience.

Strategy for sales and promotions –

Here is our strategy for sales & promotions.

Our team brings affordable service packages without reducing the ROI for sales and business promotions.
We make a marketing plan that focuses on multiple search engines and social platforms to acquire a new audience that can convert into customers.
All marketing plans developed by us focus on the specific service or product brought by your brand and endorse the idea behind the business.
We plan impactful and remarkable ad campaigns and bring end-to-end execution support with our team of professional digital marketers.

Marketing goals and analysis –

Our Marketing goals and analysis.

With us, brainstorm ideas and recognize business goals that will help you sustain the high competition and industrial challenges.
Work towards the business goals with a solid marketing plan that assists you with the best analytics and data-driven research.
We analyze and review the performance to evaluate the steps and assist you in the implementation steps throughout the project.
Get an idea of the KPIs that matter for your business and align with the industry-specific objectives, with our professional guidance.

Business growth across multi-channels –

I promote across multi-channels

From search engines to social media platforms – digital marketing consultants in India understand the promotional requirements for each medium.
We bring brand promotional opportunities to every platform you want to explore through curated strategies that match your business type.
No keyword stuffing or mindless social promotions with us; get a wisely drafted marketing plan that counts upon data and performance metrics.
Amplify your marketing span beyond SEO and SMO with email marketing with the expertise of an SMTP consultant and make the most of the growing digital opportunities.

Services I bring for the clients through Hikemytraffic

At Hikemytraffic, I guide the team working in SEO operations, Google Ad campaigns, and email marketing services, as these are my field of specialization. When I first started my startup, Panache Softech, I lacked a resourceful team to meet the needs of digital marketing services. That’s when the idea came into my mind and later transformed into Hikemytraffic, the compact solution provider for digital marketing for all clients.

With our team of professional marketers, get different services for –

Web development and designs, ORM services, SEO offerings, SMM and SMO, PPC campaigns, Email marketing, sales optimization services, and many more.

“Currently, Hikemytraffic has brought efficient services to 89 clients and organized 25 events with a remarkable reputation.”

The small venture I started in 2013 has now emerged as a well-reputed name for a digital marketing agency in Noida with a noteworthy success record –

15+ years of service experience
143 Web analytics
76 Email marketing campaigns
96 SEO campaigns

Build a credible place in the market with SEO, SMO and Google Ads

“No Website can stand without a strong backbone. And that backbone is Technical SEO.” – Neil Patel said it right, and it holds true for all businesses with a digital identity.

Search engine optimization, Social media optimization and Google Ads campaigns are the best digital marketing techniques for websites to earn the top rank on the search engine ranking page. Exhibit your website on the top position of SERP with Hikemytraffic, under my professional guidance and the expertise of my team.

Promote your business with digital marketing professionals

My team and I guarantee the success of your business website on the SERP index with our technical resources and effective strategies.
Build your website and business into a credible brand with Internet marketing services and strategies that I curate for specific industries.
I guide my team at Hikemytraffic to utilize the best-in-class SEO tools and analytics platforms for driving online views and page clicks.

Is SEO an outdated service? Does SMO bring a long-term impact? Do Google Ad campaigns work?

– These are questions that I have faced in several interviews, but my answer remains unaltered over the years!

SEO, SMO, Email marketing, and Google Ads are the four pillars that create the success foundation. What matters is how you utilize them and the idea behind using the techniques. After all, digital marketing needs a practical approach where you have to decode the psychology of the internet user and grab their attention.

What Services Can I Offer You as Your Digital Marketing Consultant?

Selecting Right Marketing Channels

Selecting the right marketing channels is an important part of planning the marketing strategy to boost your business. It's necessary to understand that not every channel will work for you just because it worked for someone else. The right channels depend on various things like what your business does, how people respond to it, and how well-known it is among your target audience. So, take your time to pick the channels that align best with your business and audience for the most effective results.

Business Strategy

Business strategy is like a roadmap that guides a company toward its goals. It's all about making smart choices to give the business an edge. Think of it as a game plan, where every move is carefully thought out to achieve success. It involves understanding the market, knowing your strengths and weaknesses, and figuring out how to stand out from the competition. A good strategy sets clear objectives and outlines the steps needed to reach them. It's about being flexible and adaptable to change while staying focused on the ultimate goal: making the business thrive.

Keyword Research

Keyword research is a never-ending process like finding the secret code to unlock your website's success. It's all about discovering the words and phrases people type into search engines when looking for something. By understanding these keywords, you can tailor your website content to match what your audience is searching for. This not only helps your site rank higher in search results but also attracts more visitors who are interested in what you offer. So, whether you're selling shoes or sharing cooking tips, keyword research is the key to reaching the right audience

Selecting the Key Performance Indicators (KPIs)

Choosing the Key Performance Indicators (KPIs) is like picking the scoreboard for your business game. They're the important numbers that show if you're winning or losing. Simple KPIs might be sales numbers, website visits, or customer satisfaction ratings. But it's crucial to choose the right ones that match your business goals. For example, if you want to improve customer service, you'd focus on KPIs like response time or resolution rate. By selecting the right KPIs, you can track your progress and make better decisions to help your business succeed.

Competitor Analysis

Competitor analysis is like spying on your rivals to understand what they're doing and how well they're doing it. It helps you see where you stand in the big picture and figure out ways to stay ahead. By checking out their strategies, products, and customer reactions, you can learn a lot about what works and what doesn't in your industry. This info is gold because it helps you make smarter decisions for your own business. So, keep an eye on your competitors, but remember, it's not about copying them, it's about learning from them to make your own business shine.

Spread out the marketing budget across all channels

Spreading your marketing budget evenly across all channels means dividing the money you have for marketing equally among different ways to promote your business, like social media, email, or ads. This approach aims to give each channel a fair chance to attract customers. However, it's crucial to remember that not all channels may work equally well for your business. So, while spreading out your budget can be a good idea to test different avenues, it's also important to keep an eye on which channels bring the best results.

Digital Marketing Consultants in India – The Role In Business Growth

We outsource digital marketing solutions and deliver the promised outcome for the business. Our best digital marketing consultancy in India’s team connects to your in-house team and discusses the requirements and marketing goals. In this process, we also review the shortcomings in the existing marketing plan and recommend the changes. Industry-specific knowledge and expertise of every team member bring a distinct angle to your service necessities. This way, Hikemytraffic brings you end-to-end solutions that combine creative and digital marketing ideas.

“Recognize the consumer’s journey with your brand and the steps that transform an online user into a consumer – Understand the digital touchpoints for brand promotion with us.”

Expanding the digital reach is not a difficult task if you have our team of Digital Marketing consultants in India at your service. A dedicated team with a project manager develops a revenue-oriented strategy covering the 360-degree services verticals of online marketing. Personalized suggestions that match the business vision and industry-specific needs bring you bigger chances of business expansion across global platforms. Our digital marketing services are not limited to consultancy – instead, we bring you the efficient tools to ensure exponential business growth.

The secrets to success – My viewpoint on digital marketing prospects

One cannot deny that digital marketing techniques are ever-evolving. It is necessary to keep ourselves up to date to yield the best ROI for the clients. I believe there is no point in adhering to the tried-and-tested formulas over the years and blaming the infectiveness of SEO and SMO. Our clients rely on us for our ever-evolving ideas and creative touch to the campaigns.

Let me share an example of one of our clients in the US, who wanted to stay one step ahead with his business. He had run all the possible ways of digital marketing tools and techniques but was lacking in creative strategies to overtake his business peers. My team and I helped his restaurant business to increase 5 more branches within a span of just 3 years! Do you know what made it possible? – A mindful strategy beyond the regular SEO techniques helped us serve in the best possible way.

SEO offerings from Hikemytraffic

1. On-page SEO, Off-page SEO, technical SEO, and Local SEO are some of the most vital operations that bring digital success to a website.

2. My team and I brainstorm strategies for optimization techniques to drive organic and paid traffic to the page.

3. With my team, make your business recognizable and develop brand authority over the online audience through keyword and content management.

4. We develop qualified backlinks and help affiliate marketing with the mindful use of keywords in SEO-based content.

5. We ensure your website retains the top rank for the longest period with planned SEO and marketing across different platforms.

SMO services with my team

You can see magazine stories Screenshot here…

Email Marketing Strategies with me

– I am an active SMTP consultant and have several years of professional experience in email marketing. I guide the team in email marketing for clients to generate fruitful leads. As I have worked for many years, I have an in-depth idea of the various industries and their requirements.

– The core services for email promotions that I offer with my team help your brand reach out to an audience beyond your target limits. We manage everything and bring tailor-made campaigns with a 360-degree service approach.

Digital Marketing and the Future –

– “ In my opinion, businesses these days have to think of one step ahead of the current competition. The world is evolving, and so is the digital marketing space. It is time to transform the ideas into reality and take your brand to the users; instead of letting them find their way to your website. Market the ideas to the users and not the products to create a prominent impact. It is more than the number of brand mentions and comments. Focus on the bigger picture by targeting multi-channel digital marketing and platforms.”

The Ultimate Goal – My plans with Hikemytraffic

Where do I see Hikemytraffic reaching in the next 5 years?

I believe in planning long-term and have bigger goals for Hikemytraffic. Cultivating newer ways of digital marketing with SEO, SMO and Google Ad campaigns is the correct approach to retain our position in the industry.

To me, success is short-lived, and the definitions change with every project I work on. In my terms, bringing the best outcome to every client is also a form of success, and I desire to succeed in every project I take up.

In future, the team of Hikemytraffic will grow with newer talents in the marketing industry. I plan to amplify the services to reach out to every client who needs quality guidance to ensure a stable position in the digital field.

Recognize the success route with me – Connect to Hikemytraffic and unleash success under my professional guidance and professional support from my proficient team of digital marketing experts.